Driving long-term, sustainable growth
Developing a blended, full-funnel PPC strategy is essential if you’re looking for long term growth. Although it’s important to maximise lower-funnel demand, a blinkered approach will negatively impact any long term growth and lead to market share decline in the longer term.
We blend sales activation campaigns with brand building to achieve long-term growth for our clients. By running awareness advertising in tandem with sales activation campaigns we drive long-term brand growth and more sustainable PPC activity. The ancillary benefits of brand campaigns such as increased organic brand awareness and brand search ultimately, means over time our clients aren’t solely reliant on paid advertising for customer acquisition.
For any PPC agency, solid relationships are integral to success. Over the years, we’ve formed great connections with all the major marketing platforms, spanning Google Ads, Microsoft Ads, Facebook & Instagram, LinkedIn and Amazon.
We’re proud to be a Google Premier Partner, which indicates that we’re one of their top-performing agencies qualified in Display, Shopping and Search. This status gives us access to invaluable data and support, straight from Google, which we can use to further optimise our clients’ campaigns. We’ve even been awarded the Google Premier Partner Award for Growing Businesses Online, a renowned accolade that cements us as experts in helping businesses get online, stay online and grow online.
Our great relationships extend to those with our clients, too. They are based on complete trust and transparency, setting clear KPIs and goals upfront and being as responsive as we can.
An integrated approach
PPC in isolation will never produce the best results. We believe that the future of search marketing lies in a truly unified approach in order to navigate an increasingly complex search landscape. It involves balancing all the components of the ecosystem to suit your specific goals and objectives.
That’s why we integrate our PPC expertise with other departments across the agency to achieve optimal outcomes. We work closely with the SEO team for a collaborative approach that uses your budget more effectively. Using a combination of first-and third-party data, we build integrated dashboards that help us to identify where we can make savings. We also work side by side with our creative team, producing impactful assets and landing pages that significantly improve your conversion rate and inspire award-winning campaigns.